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women of color diversity

Claim the wealth you deserve

Make 👏🏽 money 👏🏽 moves

You’re in the right place if you’re a woman of color who wants to achieve financial security & build wealth! We are a financial educational platform with content and resources to support your journey towards financial confidence.✨

Not sure what you need? Start here
The number of women-owned businesses increased from 2014 to 2019, but average revenue only increased for white owned businesses.
Source: 2019 Amex State of Women-Owned Businesses Report
If progress continues at the same rate as it has for the last two decades, it will still take until 2088 for all women workers to reach pay equity with men.
Source: Institute for Women's Policy Research, 2024
Nationally, all Black women with earnings (full-time, part-time, full-year, or part-year workers) were paid 66.5 cents for every dollar paid to White men in 2022.
Source: Institute for Women's Policy Research, 2024
In America, Black women hold 90% less wealth than white men.
Source: Goldman Sachs 2021 Black Womenomics Report
Only one in four C-suite leaders is a woman, and only one in 20 is a woman of color.
Source: Women in the Workplace Report, 2022
Immigrant households tend to have lower incomes than native born households.
Source: Migration Policy Institute
Adjusted for inflation, the earnings of a typical full-time year-round working woman increased by 1.5 percent in 2023, compared to a 3.0 percent annual increase for a typical man.
Source: Institute for Women's Policy Research, 2024
For every 100 men promoted from entry-level roles to manager positions, only 87 women are promoted, and only 82 women of color are promoted
Source: Women in the Workplace Report, 2022
Women have higher rates of poverty than men across almost all races and ethnicities.
Source: The Center for American Progress, 2020

The difference between earning & building

wealth is what you keep

When it comes to personal finance, women of color know how to hustle and make money. That’s a given. We’re not saying you should stop working hard… at least not yet! But please believe that there’s a world in which you aren’t exchanging all of your time and energy for (not enough) money. It requires being proactive and strategic with managing your money and investing.

Now’s the time to get proactive about building wealth!

Wealth unlocks access, options, experiences, security, and freedom. Unfortunately, very few of us have tools to build lasting, meaningful wealth due to factors such as:

  • Limited access to financial education
  • Cultural taboos around money
  • Marginalization & discrimination
  • Unconscious bias in the workplace, and
  • Other systemic factors out of our control

It might not be easy at first, but it’s time to start believing that it’s possible. Our goal is to help you get there. 💪🏽

Start Your Wealth Journey

The 10 "Cash Commandments"

for women of color

Use this set of principles to empower you on your wealth journey.

Earn it, spend it & grow it unapologetically.

We are worthy of wealth.

Acknowledge the world wasn’t built for us yet find ways to prevail.

Learn the strategies, shortcuts & loopholes that have kept wealth in the same hands for centuries.

The money taboo keeps us broke and powerless.

We look beyond the limits of our socialization.

Heal past traumas and build a positive relationship with money.

It’s a rigged game. Freedom is escape from the rat race.

Assets, investments & compound interest are the cheat code.

Today!

Meet Lissa, your money confidante

Founder + Chief Content Officer

My goal is to empower people to build wealth by making personal finance more accessible, inclusive, and confidence-building. I create content on platforms like YouTube, TikTok, and Instagram to help more people feel confident about money.

One of the reasons I launched Wealth for Women of Color is because I want to see more women of color winning! Wealth for Women of Color creates a supportive, shame-free space to learn, grow, and thrive financially.

More about me
Lissa's Picks Page - Lissa Lumutenga
Lissa Lumutenga, CFP®, AFC®

Ready to build wealth?

Start here!

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